The ability to create insights from understanding how people engage with the world is:
"a capacity for integrating a vast amalgam of constantly changing, multicoloured, evanescent, perpetually overlapping data, too many, too swift, too intermingled to be caught and pinned down and labeled like so many individual butterflies."
- Isaiah Berlin, Political Judgement
Hi, I'm Amy Goldmacher. I'm an anthropologist who works with individuals, teams, businesses and organizations, providing human-centered design and user experience research that drives product, service and experience innovation.