Amy Goldmacher, Ph.D.
Anthropology, User Experience, Research
Innovation Research for Industrial Manufacturing
An established global industrial product manufacturer wanted to find a disruptive innovation for manufacturing facilities.
Observational contextual interviews on site at manufacturing plants across industries in the US, Europe and China uncovered unmet needs and opportunities.
A map of the relationship of product issues to point-of-use needs helped the client prioritize product innovation plans.
© 2008-2017 Amy Goldmacher
Proudly powered by