Amy Goldmacher, Ph.D.
Anthropology, User Experience, Research
User Research for Website Redesign
An international exterior building product manufacturer wanted to redesign its website to be more consumer-friendly.
Focus groups and one-on-one contextual interviews identified key design features most relevant and useful to homeowners rather than other constituents in the chain.
Findings and recommendations defined the consumer journey and provided specific design, content and emotional strategies to include and improve in the new website.
© 2008-2017 Amy Goldmacher
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