Some nice words from people I've worked with
"Amy really took our project to another level. We found that she took the time to understand the goals of our project and came through with an analysis that was far beyond our expectations. After 3 weeks of research, Amy was able to bring us an analysis that communicated her findings in a clear manner as well as how it all related to our creative deliverable. Her research provided us with key information that was critical to the end product and not to mention a great tool for client presentations. We look forward to working with Amy again down the line."
- Interactive Project Manager, Software Company
"Dr. Amy Goldmacher helps clients create products that matter. Amy uses well-developed processes to understand the customer and then create meaningful products and services. I’ve worked with Amy on several projects across North America and China. Each time, I was impressed by the deep understanding she gained about the customer segment and the fact-based recommendations she delivered. The results from Amy’s work have a direct and valuable effect on product design, marketing communication and overall market strategy. Dr. Goldmacher’s results provide rich insights about the user experience and help companies WIN in their market spaces."
- Project Manager, Market Research Company
"Without doubt, she is an expert business and organizational anthropologist with experience
in researching complex problems in large global companies. She has a talent for crossing disciplines. She has worked at evaluating the diffusion of new work processes, as a design anthropologist for companies such as IDEO, and as a teacher of business professionals. Amy's work is excellent and adds value to the workplace. And, she is fun to work with!"
- Business Anthropologist and Research Professor, Industrial and Systems Engineering