September 17, 2013

Yesterday, I read some thought-provoking tips from Ethnosnacker on how up-front researcher preparation can ensure quality data from a mobile ethnography project.

As I plan a project to capture use and lifestyle data from participants over a one-month pilot period, I'm...

September 6, 2013

I had a great conversation with the principal of a brand strategy company. Over a brief coffee meeting, we learned about each other's business and talked about how research informs strategic decision making. He told me a story about how, while on a panel at a conferenc...

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October 9, 2013

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What people say,

what people do,

and what people say they do

are entirely different things.

Margaret Mead,
Renowned Anthropologist


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Because the coach can see 

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