Human behavior + close observation = insights + solutions.

Amy Goldmacher helps businesses innovate and design better products, services and experiences. As an anthropologist, Amy uses proven Human-Centered Design processes to bring the user’s needs into a project’s business objectives and requirements from the start. The outputs of this approach are technical, emotional, cultural and practical insights into consumers which drive design direction for new products and experiences, strategy for messaging and sales, innovation pipeline ideas, and more.