I'm a trained social scientist and research professional who finds opportunities for innovation through ethnographic and qualitative methods. By carefully observing and questioning how people engage with the world, I solve business challenges with real user data. I'm an anthropologist, which means I study people (how humans behave) in their natural settings (in their homes, offices, job sites, or wherever they may go) and closely observe how they engage with the world. This ethnographic approach provides deep insights into consumers' and end users' lives and discovers unmet needs, the...
