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I'd love to talk about the challenges you're facing and how research can help! Please send me a message via the form, or you can reach me at ​877-544-8995 or info@amygoldmacher.com

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November 28, 2017

Here's a collection of practitioner interviews on what workplace anthropologists do, where they do it, and some of the practical and ethical issues involved.

​https://www.youtube.com/channel/UCU-1sgZm_Qn8kjHdi03dVUg

October 23, 2017

​My alma mater, Grinnell College, published a nice feature on my work as an anthropologist in business.

"'The study of humans by social scientists is particularly useful', explains self-employed anthropologist Amy Goldmacher '96, on the “fuzzy front end” of design. 'I...

July 18, 2016

In honor of World Anthropology Day (Feb. 18, 2016), I wanted to illustrate what a day of work is like when I’m employed as an anthropologist, so I took some fieldnotes on my experiences during the day. Sometimes, when I talk with prospective anthropologists, they want...

July 6, 2016

One of my personal and academic interests still is the professionalization of anthropologists. To that end, I volunteer on the Committee on Practicing, Applied and Public Interest Anthropology (CoPAPIA) in the American Anthropological Association (AAA). The mission of...

May 12, 2014

I’d like to announce the release of a special issue of the journal of Practicing Anthropology dedicated specifically to the practice and application of anthropology in business settings. The special issue was co-guest-edited by Amy Santee and me.The authors who contrib...

March 6, 2014

The ability to create insights from understanding how people engage with the world is: 

"a capacity for integrating a vast amalgam of constantly changing, multicoloured, evanescent, perpetually overlapping data, too many, too swift, too intermingled to be caught and p...

February 9, 2014

How Intel uses anthropology: to understand how people interact with electronics to design new technological experiences:

http://www.nytimes.com/2014/02/16/technology/intels-sharp-eyed-social-scientist.html?smid=fb-share&_r=1

November 24, 2013

Prototype and test, prototype and test: part of a healthy iterative product development cycle:

​http://venturebeat.com/2013/11/18/the-xbox-one-controller-projectors-smells-and-other-stuff-that-didnt-make-it-in-part-1-exclusive/

October 29, 2013

 I like this definition and description by IDEO's Tim Brown:

​“Design thinking” — a methodology that imbues the full spectrum of innovation activities with a human-centered design ethos. By this I mean that innovation is powered by a thorough understanding, through di...

October 9, 2013

A little design researcher humor for the day:

Q: How many design researchers does it take to screw in a lightbulb?
A: Does it have to be a lightbulb?

​Always question the question to make sure you're in pursuit of the right solution.

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October 9, 2013

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